Ads For Authors By Mark Dawson – Free Download Course


Ads For Authors By Mark Dawson – Free Download Course Advertising For Author Training




in fact, when you’ve completed this course, you’ll be able to:


Find your perfect readers and hit them with beautiful, well-crafted ads that convert them into buyers and fans.
Build an automated email sequence that introduces new readers to your writing and encourages them to move on to your paid books.
Grow your email list exponentially with readers who have signed up because they are eager to know more about you and your writing.
Turn some of those readers in to fans, and then into superfans (and members of your Street Team – selling more books for you!).
Write engaging emails to your readers that build strong lasting relationships.
Start growing the core posse of 1,000 true fans any creative artist needs to build a sustainable and reliable business doing the things that you love.
And – I almost forgot – SELL BOOKS.


This course will show you everything you need to know to create ads for list building and sales.

I will show you the exact strategy that I have deployed to add thousands of readers to my mailing list and increase the sales of all my books – and one $6.99 box set by 500%. You don’t need a degree in computer science to pull this off. Apart from the modest budget for ads, you don’t need to buy anything else.

You’ve got this.


The original and the largest of the courses within Ads for Authors, my flagship Facebook Ads for Authors covers everything you need to know in order to navigate the world’s largest social media ads platform. In this course you will learn:

General Principles: How to navigate the Facebook Ads interface, and how to create a campaign and target readers;
How to use Facebook Ads to build a mailing list of superfans;
And how to use the ads platform to drive sales of your books. You’ll also get access to my brand new course, Advanced Facebook Ads for Authors – a steadily updated curriculum of high-level ninja tips and tricks.


Brand new for 2020: our revised Amazon Ads for Authors course. Janet Margot recently left the Amazon Ads team after working there for eight years, so there’s nobody better suited to teach authors how to effectively target readers through the largest online retailer in the world. In this premium course you will learn:

Why Amazon Ads should form part of your bing strategy;
The different types of Amazon Ads;
How to develop the right advertising strategy for your books;
How to expand your reach to an international audience;
And all the tactics and strategies I’ve used to make my ads work like gangbusters.


BookBub Ads for Authors
You’ve probably heard about BookBub’s Featured Deals and how powerful they are. In this module, bestselling indie author Adam Croft shows you how to get your own ads on the bottom of their daily emails, and how you can use them to get cheap clicks to allof your retail pages.



How to Write Better, Simpler Ads
In this guest module from author and author trainer, Bryan Cohen, you’ll learn how to create hooks to draw in readers and master the art of crafting compelling ads for your books – including how to fine-tune them to maximise their performance.

Ad Design for Authors
Stuart Bache, professional book cover designer for bestsellers (including me), shows how to get the very best out of design tools Photoshop and Canva to create high-converting covers for your books.

Facebook Messenger Bots for Authors
I’m very enthused about these… What would you say if I showed you how to set up an automated process that would interact with interested readers through Facebook messenger? For example, you could use it to pose a series of questions that would guide new readers to just the right book in your catalogue for them to begin their relationship with you. This stuff is very cool – and no-one is doing it (yet).

SPF University
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