Link Building Training Course By Stacey MacNaught – Free Download
Building BIG Links with Little (or NO) Outreach
Creating compelling research content and in demand stock images to build big links with as little outreach a positive. The link building training course for people who really don’t like outreach.
Building BIG Links with Little to No Outreach
Do you HAVE to be good at PR to build links?
No. You don’t. You don’t even have to particularly want to do PR.
PR can be amazing for link acquisition, but over the last couple of years I’ve heard lots of people question their own ability to deliver in SEO terms simply because they’re not PR professionals. You don’t have to do PR to build links.
I set out in 2018 to do less of the things I don’t like (people management and outreach) without compromising on the quality and quantity of links I was acquiring from top tier outlets to client sites and my own projects.
Over the last few years I’ve been fortunate enough to deliver training on this tactical link building side of things to some amazing in house teams. And I’ve been able to speak about link building at some amazing conferences.
With a shift in direction for me over the last year, I’m no longer offering bespoke training. So I’ve compiled detailed how tos and guide content into this course on tactical link building for people who are, frankly, not PR professionals.
The course covers two particular tactics that have real scale and have generated thousands of links for me and my clients over recent years. We’ll go through how to execute these tactics in detail and ultimately create a scalable link acquisition plan that earns top tier links.
What’s in the course?
Let’s set the scene. Pull up a chair. We’ll introduce the three main tactics this course details, the reason for the use of this tactics and a little as to how they fit into link building strategies.
Sometimes, link building requires a mindset shift
Introduction to Link Building With Little or No Outreach
Research Led Content that Generates its OWN Links
Often also referred to as “link bait,” or “link magnets,” content that has the ability to generate links by itself is the Holy Grail (IMHO). It provides scale to your link acquisition work and focusses on fulfilling the needs of journalists and other writers.
Producing Content that Generates Links Passively
Research and planning: What sort of content is going to build links?
Production: Compelling, Credible and Linkworthy Data Driven Content
Establishing Your Research Content: Getting is Visible and Driving Links
Producing Creative Commons Imagery for Semi Passive Link Building
The Creative Commons License allows creators to produce and share assets like images, sounds and video and distribute them under an attribution license. The Creative Commons attribution license lets people use such assets without a fee providing they attribute correctly and this attribution is an opportunity to build links on some fantastic websites.
This module takes you through the process we’ve developed over years to do this.
Producing Creative Commons Stock Imagery to Build Links
Research: What sort of images should I produce to build RELEVANT inbound links?
Production: Creating Your Image Bank
Distributing Your Creative Commons Images
Tracking Usage and Chasing Attribution
Over the course of the videos here, I’ve referenced a number of different resources which are listed here.
Image Attribution Email Template in English, French, German and Spanish.docx