Brand Marketing Minidegree By CXL – Jennifer Warren – Free Download Course
Become a master brand marketer
Get advanced-level skills to create and grow a standout brand
This program is for people who are serious about developing hands-on brand marketing skills.
Designed to help marketing professionals create and refine a strategic brand identity, this advanced certification program will give you deep marketing knowledge across key brand disciplines.
After taking this minidegree, you’ll:
Walk away with an 8-part framework you can use to craft a positioning story, helping you cut through the noise and carve out a market of one
Apply a brand tracking system to get the data you need to meaningfully measure brand awareness, engagement and ROI
Know how to nurture your audience and create brand advocates using 5 lesser-known audience-building strategies and techniques
Develop a multi-platform content strategy that matches the strengths of your brand, improving reach and engagement
Nail your product messaging and craft powerful, research-backed brand stories that resonate with your customers
Transform your business into a differentiated brand, with a tactical plan to connect with customers beyond the purchase
You’re already competing on brand. Now get the tools it takes to win.
You don’t need the best product to win on brand. Smaller companies with inferior products all around you are making a killing. Why? Because of their brand.
Drift wasn’t necessarily the best in their category, but their brand strategy led them to win it. Nurturing the brand is what separates winners from losers. And anyone can win on brand with the right tools.
Most brand marketing courses only skim the surface. They tell you ‘why’ and leave you guessing your way through the rest. We show you ‘how’.
If you’re a marketer, you need to be a brand marketer.
You can’t be a marketer who doesn’t get brand — no matter how technical you are. Analyst, SEO specialist, product, growth. Every function of sales and marketing gets a whole lot easier with a brand marketing toolkit in your pocket. From targeting more effectively to watching your ad spend go further.
You’ve been fed the idea that brand is this fluffy discipline that can’t be measured or learned. Only in amateur hands.
At the end of the Brand Marketing Minidegree, you’ll have the processes, tools, and transferrable techniques to level up your brand — no matter your industry or role.
~45 hours of on-demand, no-fluff videos & study material to take you from brand theorist to expert
6 cumulative tracks. 19 expert practitioners. ~45 hours of hands-on lessons.
All our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
Minidegree content is a curation of self-paced video courses, so you can learn at a speed that suits your schedule.
1 Brand fundamentals
2 Brand success
3 Brand marketing
4 Build your tribe
5 Measuring brand
6 On Brand
How long will it take me to complete this minidegree?
This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs/week available for learning, it might take you around 3 months. If you can do 10-15 hrs/week, you can knock it out in 1 month.
Show off your hard-earned skills and strengthen your profile
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.