CBO: All You Need To Know + Mastering Instagram By Andrew Foxwell Digital – Free Download Course


CBO: All You Need To Know + Mastering Instagram By Andrew Foxwell Digital – Free Download Course

CBO (Campaign Budget Optimization) rolled out and was widely implemented in February 2020, so this course is a must-do for all advertisers as they strategically think about budgeting! You’ll learn everything you’ve ever wanted to know about CBO, how to use it to successfully grow your accounts (whether you’ve tried it already or not), as well as learning more about other bidding strategies that advertisers are currently seeing success with.

Topics Covered
Who is this for?

If you’ve already set up some CBO campaigns over the past few months but you’re not sure if you took the proper steps
If you haven’t yet set up anything on CBO and you want to ensure everything is in tip-top shape moving forward
If you’re curious about the types of audiences and bidding tests to run on CBO right now
If you feel like other marketers and agencies know something you don’t when it comes to CBO
If you want to grow and scale your ad account sustainably, utilizing CBO in 2020

Course Outline
Defining CBO
Why Does CBO Matter
FB’s Purpose of Implementing CBO
Start Slowly, Patience is Needed
The Breakdown Effect
CBO Quick Start
Ideal CBO Setup
Minimums and Maximums
Implementing CBO with Prospecting, Value-Based Lookalikes, MOFU, and Remarketing
Graduating into CBOs
Monitoring CBO for Performance
Creative Optimization
Placement Splits
Optimization Tips


Mastering Instagram in 2020 + 2021 Update

Put simply, you’ll learn anything and everything you’ve ever wanted to know about Instagram in this course. We’ll dive into everything from best practices for organic/paid, Instagram shopping, product catalogs, Instagram ad budgeting recommendations PLUS what we think Facebook will be rolling out in coming months for Instagram advertisers. Regardless if you’re a novice or a pro, this Instagram course is a must-take to ensure you’re effectively utilizing the platform.

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