Charm Offensive Professional – Always Be Winning By Jon Buchan – Free Download Course


Charm Offensive Professional – Always Be Winning By Jon Buchan – Free Download Course


Your Pitch to the World: Your Story, Ideal Clients, and Story. No filler, no fluff. Let’s get started.

Your Pitch to the World: Your Online Presence

Starting Conversations: Disarm with Charm

Starting Conversations: Direct Mail to Cold Email

Starting Conversations: LinkedIn Lead Generation

Build Your Influence: Getting on Podcasts

Build Your Influence: Getting PR Coverage

Build Your Influence: Booking Speaking Gigs

Build Your Influence: Your Tribe and Social Media Content

Conversations into Cash: I Got a Positive Reply, Now What?!

Conversations into Cash: The Perfect Proposal

Templates & Extras

Access an ever-growing stash of guides, templates, training videos and courses combined with a community of charming success seekers…

Charm Offensive Professional is for you if…

You’re a freelancer, agency owner, sales professional, copywriter, marketer, and anyone else who wishes to become more successful online.
You’ve never sent a cold pitch or done a sales call in your life.
You’ve got a few clients, but are reliant on word of mouth to get more – and you want to be more proactive in your sales tactics.
You’ve been in business a little while, but want to make some big leaps.
You want to go from working with smaller clients to big brands (or whoever your dream clients are).
You want to get PR coverage for yourself or your clients.
You want to add a new revenue stream by learning to build a tribe just like Charm Offensive Professional, to sell your expertise at scale.
You want the support of a community of digital entrepreneurs, marketers, sales professionals, freelancers, developers, copywriters, VAs, cartoonists, magicians, and other assorted but talented weirdos.
You want to be able to access the Charm Offensive Content Vault – containing materials worth £20k – for a fraction of the cost!

So what’s already in the Charm Offensive Professional vault?
Access to download well over 250 templates in all 16 of my packs (and counting), including sequences for cold pitching and closing deals, following up old leads, securing job interviews, and tons more.

Total Value: £12,495

Courses & Trainings
Access all videos, swipe files, and templates for all 10 of my full courses, including the original unorthodox lead generation & marketing course Always Be Winning.

Total Value: £7,711

Ebooks & Swipe Files
Download all 7 of my full ebooks to learn about how I write and construct my email templates, the tribe-building lessons I’ve learned, as well as the best bits from the Charm Offensive facebook group.

Total Value: £624

The subscription comes complete with a private Professional Charmers Facebook Group where you can interact with other ambitious charmers and suggest new content to be created.

Let’s have a look at the template packs…
Copy My Copy

(Value: £1,014)

A variety of my most effective charming copy templates – and the crafty tactics, formulas, devices, and little nuances that make them so successful.
Imagine being able to write your own stand out, disarming copy that enables you to open opportunities for yourself whenever you want – and achieve whatever your heart (or bank account) desires.

Well, there’s no need to merely daydream. I’m giving you the exact copy templates to be able to do all of these things – and more.

You’ll not only get the templates, you’ll get a line-by-line breakdown of every tactic, device, formula, and nuance contained in my unorthodox, impressive, persuasive, disarming, effective copy templates.

Check out the templates
Charming Smooth Operations Template Pack

(Value: £1,114)

A gargantuan offering bursting at the seams with a plethora of templates, perfect for B2B professionals, agency owners, and freelancers
Running your own business takes a lot of work – and the donning of multiple hats. Sure, your much-deliberated title is Managing Director, CEO, or Interim Head of Stationery but what does that look like day to day? You have to open leads, close deals, manage existing client relationships, foster a positive working environment with your team, and a whole lot more. These templates will help.

The Smooth Operations Template Pack also features a simple, yet comprehensive template in Google Slides format that allows you to put together a quick audit in 10 minutes. These audits are excellent bait to convince prospects to agree to a phone call.

The pack includes filled-out, example audit templates for:

Digital Marketing
Google AdWords
Facebook/Instagram Ads
Social Media
Content Marketing
PR Coverage
Check out the templates
The Pivot Pack

(Value: £789)

A selection of templates to empower you to help businesses transitioning to digital
The world is increasingly working from home – now, more than ever. Many businesses will need help with this transition – and that’s where you come in. This pack will give you the tools to help.

See what’s included
The All-In-One B2B Template Pack

(Value: £1,499)

40 charming templates to cover many business needs
An assortment of templates for getting responses for a variety of ‘asks’ one has to make in business. This includes everything from pitching for new business, inviting yourself onto podcasts, re-engaging old contacts, getting your invoices paid, and a whole lot more.

Check out the templates
Charming Christmas Template Pack

(Value: £499)

14 Christmas and New Year themed templates
This pack contains a variety of charming templates to use during the holiday period, cheekily taking advantage of the feeling of Christmas cheer to get the attention of old clients, send festive cold pitches, build your referral business, and more.

Check out the templates
Charming Cold Open Template Pack

(Value: £1,299)

29 templates PLUS three bonuses
Charming cold open templates for a wide range of scenarios to grow your business in creative ways. Also included are bonus ebooks and swipe files focusing on LinkedIn prospecting, Instagram for B2B sales, and direct mail inspiration.

Check out the templates
Charming Common Ground Template Pack

(Value: £999)

14 templates PLUS two bonuses
Charming cold pitch templates to send prospects with whom you have things in common – sports teams, hobbies, cities, musical tastes… Also included is a prospect research mini-guide and a ‘robotic phrases’ cheat sheet for improving your copy.

Check out the templates
Charming Follow-Up Sequence Template Pack

(Value: £790)

9 sequences (63 email templates in total)
Even the most relevant, impressive, hilarious, and persuasive opening gambit might not get a response. The trick is to ask “You didn’t reply to my email I sent 2 days ago. Are you interested?” in a way that doesn’t infuriate even the most patient of people. Enter this pack. Includes nine sequences, each comprising seven emails.

Check out the templates
Charming Lead Generation Template Pack

(Value: £499)

17 templates (plus 10 bonus templates!)
This pack contains templates for generating leads for specific types of discipline, including content for both freelancers and agencies. This pack also contains my “5 stages of grief” follow-up sequence, which you can add as a sequence to be sent after any initial cold email template you choose.

Check out the templates
Charming LinkedIn Sales Template Pack

(Value: £1,007)

18 templates plus two video trainings
If you would like to generate more leads with LinkedIn, this pack is for you. Contains templates for connection requests, follow up messages, and message templates to send people when they’ve announced they have a new job, it’s their birthday, and other occasions. It also contains templates for LinkedIn posts to pitch your business and two bonus videos showing you how to make your LinkedIn bio funnier.

Check out the templates
Charming SaaS Template Pack

(Value: £396)

9 templates to help with your SaaS business
A variety of templates for use in SAAS businesses. This includes templates for order confirmations, expired credit cards, asking customers why they didn’t purchase after a free trial and other messages used for communicating with both trial users and paying customers.

Check out the templates
Charming Upwork Cover Letter Template Pack

(Value: £396)

Cover letter template plus video training
This pack contains an effective cover letter template to accompany your pitches and an explainer video explaining how to amend it to your needs. If you search hard enough on UpWork, you can find decent paying work. This template will help you win more business on this platform.

Inboxing Clever: Scroll Stopping Subject Line Pack

(Value: £396)

TONS of subject lines, plus three bonuses
A pack of subject line suggestions to increase your email open rates. Includes subject lines for cold pitching and emailing an opted in list, for launches, sales, holidays, promos, pitches, and follow-ups. Also some bonus inspiration on using emojis in your subject lines.

Charming Black Friday & Cyber Monday Template Pack

(Value: £999)

14 templates PLUS coupon image templates
This template pack contains a range of charming cold pitch templates for taking advantage of this commercial holiday. These can be used on cold email or LinkedIn to generate gushing, positive responses – leading to sales calls and meetings.

Check out the templates
Charming Autoresponder Sequences Template Pack

(Value: £799)

17 sequences for a total of 60 templates
When people sign up to your list, you can opt to send them a sequence of emails that introduces you and pitches your products and services. This is known as an ‘autoresponder’ sequence. This pack contains a variety of autoresponder sequences to send prospects who have downloaded your lead magnet, to help convert new subscribers into customers.

Check out the templates
PLUS Extras, Bonuses, and Requested Templates
10 templates and 4 swipe files
These are bespoke copy templates that have been requested by members in the Charm Offensive Professionals Facebook Group (yes, if you sign up, you can request stuff too!)


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