FG Society Certification Program By Julie Stoian & Cathy Olson – Free Download Course

 

FG Society Certification Program By Julie Stoian & Cathy Olson – Free Download Course

FG Society Certification Infosession

How To Finally Master Profitable Funnelbuilding Once And For All With Our Triple Threat Marketing Certification That Teaches You Everything You Need To Know About Creating Incredible Offers

 

 

FG Society is a certification program that teaches online marketing through the design and development of a sales funnel. The program is broken up into three phases, based on the foundational pieces of Internet Marketing.

1. Offer Creation + Strategy
2. Copy
3. Design

We do this in an applied way by teaching funnel building for infoproducts. Students move through each phase, with an exam at the end to test competency. We call this the “triple threat”. The ability to do all three pieces well is what makes a marketer stand out in the industry.

By the end of the program, they have comprehensive knowledge of funnel strategy + design, plus how to build a great info product offer and write high converting copy.

Certified marketers unlock a range of perks inside the Funnel Gorgeous ecosystem, with the ability to be featured as a partner provider and available for done-for-you work.

Those who wish not to be certified but simply want to go through the program for individual skill development can opt out of the exam process.

WHO FG SOCIETY IS FOR:

Funnel Designers
Funnel Strategists
Copywriters
Designers
Digital Marketers
Marketing Consultants
Marketing Coaches
Marketing Agencies
Virtual Assistant’s Looking To Uplevel Their Skills
Facebook Ad Agencies That Want To Uplevel Their Funnel Skills
Business Owners That Want To Build Their Own Internal Funnel Team

Phase #1: OFFER CREATION + STRATEGY

Customer Avatar
Online Business Models
New Business Growth
Problem + Solution
Unique Selling Proposition
Value Ladder Strategy
Funnel Strategy
Continuity Considerations
Pricing
Unpacking Offers
Lead Funnels
Funnel Analysis

+ Tools & Resources:

Average Cart Value
Lifetime Value
Anticipating Launch Results
Strategic Planning
Funnel Elements Checklist
Conversion Benchmarks Calculator
USP Examples
Intensive Examples
Glossary of Terms

Phase #2: FUNNEL COPY

Direct Response Intro
Sales Copy Instruction
Announcements
Features/Benefits
Guarantees
Urgency/Scarcity
FAQ
Closes
Headlines
Problem/Solution
Rapport
Testimonials
Persuasion
Storytelling
Webinars
Emails
Naming

+ Tools & Resources:

Email headline cheats
Naming + USP examples
Copy teardowns
Webinar hotseats
Glossary of terms

Phase #3: FUNNEL DESIGN

Experience First Design
Space
Cadence
Balance
Emphasis
Details
Sales Page Design
Announcements
Features/Benefits
Guarantees
Urgency/Scarcity
FAQ
Closes
Headlines
Problem/Solution
Rapport
Testimonials
Offer Assets
Logos
Graphics
Product mockups
Mobile Optimization
Order Forms + OTO’s
Funnel Building
Pricing
Timelines
Funnel Build Process
Brand Style
Color Theory
Typography
Image Optimization

+ Tools & Resources:

Custom extra design ideas for funnels
Off Book Funnel design templates
Black + White wireframe
Over the shoulder webinar design
Funnel pricing calculator
Gantt charts for project timelines
Color theory + font style library

BONUSES INCLUDED:

The Digital Guidebook (Julie’s legacy program)
Service Provider Webinar (Julie’s legacy program)
Influence Masterclass (Julie’s legacy program)
Proposal Secrets (Julie’s legacy program)
Starting From Zero Series (Julie’s legacy program)
Inspired Pro (Cathy’s legacy program)

 

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