Free Download – Strategic Community Management & Psychology Of Community By Richard Millington

 

Strategic Community Management & Psychology Of Community By Richard Millington – Free Download Course FeverBee

Strategic Community Management

Strategic Community Management will help you stop chasing meaningless engagement metrics and start focusing on activities which drive phenomenal growth and the behavior you want from members.

We’ll teach you to use your limited resources to achieve the biggest possible impact in your online community. During this course program, you will learn to question every activity you do and determine what is worth doing and where best to spend your time to achieve the biggest impact.

Via a combination of recorded sessions and live webinars, Richard Millington will guide you through the process of developing a strategic plan uniquely tailored to your community.

Psychology of Community

We’ve built Psychology of Community as a course to help you do more for your members. You don’t need to revamp your platform, hire new staff, or waste money on big events.

This course isn’t about changing what you do. This course is about improving how you do it.

This course is about using psychology as the foundation upon which you build all community activity. We’re going to help you improve how you communicate with members and build lasting engagement systems to get the behavior you need.

If you’re tired of people telling you they’re ‘too busy’ to participate in the community or searching for the right combination of words to get members to share your vision, this course will help.

About the Instructor

Richard Millington, Founder & Managing Director, FeverBee
Richard Millington has spent the past decade helping 250+ companies develop some of the world’s largest online communities.

Richard is the founder of FeverBee, an international community consultancy, and the author of Buzzing Communities. Richard’s clients have included Google, Facebook, Oracle, Wikipedia, EMC, Greenpeace, and many more. Prior to FeverBee, Richard interned with Seth Godin in New York.

Course Outline

Strategic Community Management
Video: Welcome
The Weekly Course Structure
Activity: Meet Your Fellow Classmates (4 mins)
Activity: Benchmark Your Community Efforts
Week 1 – Strategic Thinking
Week 1 Overview: Strategic Thinking
Download Community Strategy Templates
Video: What is Strategy? (4.5 mins)
Video: Strategy vs Strategic Plan (2.5 mins)
Activity: What is Your Strategy Right Now? (4 mins)
Further Reading: The Elements of a Strategic Plan (3 mins)
Further Reading: Why Create a Strategy? (9 mins)
RESOURCE: Audience Survey Template – NEW Community
RESOURCE: Audience Survey Template – Existing Community
Access Your Strategic Project Plan Template
FEB 2020 – WEBINAR – LESSON 1
[NEW] OCT 2020 – WEBINAR – LESSON 1
Week 2 – Community Goals and Objectives
Week 2 Overview: Community Goals and Objectives
Uncovering Your Corporate Goals (3.5 mins)
Identifying Objectives (4 mins)
Further Reading: Return on Investment (3+ mins)
Further Reading: Community Goals and Objectives – Part 1 (8.5 mins)
Activity: What Is Your Main Goal? (6+ mins)
Download: 46 Questions for Uncovering Your Goals
Activity: Converting Goals to Objectives (8 mins)
Activity: Choose Your Objectives (8 mins)
MARCH 2020 – WEBINAR
[NEW] OCT 2020 – WEBINAR – LESSON 2
Week 3 – Developing A Community Strategy
Week 3 Overview
Target Audience (8.5 mins)
Secondary Audiences and Allocation (4 mins)
Activity – Choose Your Secondary ‘Failsafe’ Goals and Objectives (10 mins)
Strategy is About Emotions (4.5 mins)
Resource: Emotions Wheel (1 min)
Further Reading: Community Goals and Objectives – Part 2 (9 mins)
Further Reading: Developing a Community Strategy – Part 1 (11 mins)
Activity: Choose the Best Target Audience For Your Objectives
Activity: Interview Your Main Target Audience
The Stakeholder Black Box Problem (2.5 mins)
Further Reading: Get Approval For Your Strategy (2.5 mins)
Activity: Update Your Stakeholders (10 mins)
MARCH 2020 – WEBINAR
[NEW] NOV 2020 – WEBINAR
Week 4 – Resources & Tactics
Week 4 Overview
What Resources Do You Have? (5 mins)
Activity: Make a List of Your Available Resources (6 mins)
Allocating Resources by Objective (2.5 mins)
Tactics (9.5 mins)
Activity: Matching Situations With Emotions (8 mins)
Further Reading: Developing a Community Strategy – Part 2 (11 mins)
Further Readings: Tactics (16 mins)
Download: Tactics Table
Activity: Allocate resources to objectives (4 mins)
Activity: Rank tactics (6 mins)
MARCH 2020 – WEBINAR
[NEW] NOV 2020 – WEBINAR
Week 5 – Developing The Action Plan
Week 5 Overview
Video: Action Plan (6 mins)
Video: Team Management (4 mins)
Activity: What are the Best Tactics You’ve Seen on Communities? (6 mins)
Further Reading: Developing the Action Plan (23 mins)
Activity: Turning a Tactic into an Action Plan (12+ mins)
MARCH 2020 – WEBINAR
[NEW] NOV 2020 – WEBINAR
Week 6 – Data-Driven Improvements
Week 6 Overview
Video: Measurement & Improvement (3 mins)
Video: The Four Areas Where You Can Improve (5 mins)
Video: Change Happens (4 mins)
Further Reading: Data-Driven Improvements (37 mins)
Further Reading: Managing Unpredictable Types of Change (7 mins)
Activity: What are you measuring now? (5 mins)
Activity: Join Our Community of Experts! (5 mins)
APRIL 2020 – WEBINAR
[NEW] NOV 2020 – WEBINAR
Psychology of Community: 2019
Video: Welcome (3 mins)
The Weekly Course Structure
Activity: Meet Your Fellow Classmates (4 mins)
Week 1 – Audience Profiles and Designing Member Journeys
Week 1 Overview: Audience Profiles and Effective Communication
Video: Introduction to the Principles of Effective Communication (5 mins)
Video: Creating Audience Profiles (8.5 mins)
Video: Communication Messages and Member Journeys (3.5 mins)
Activity: Survey your community members
Activity: Building your member profiles (18+ mins)
Activity: Create a touchpoint analysis of your community (12+ minutes)
Activity: Create and Share A Detailed Member Journey
Share Your Touchpoint Analysis or Member Journey
Bonus Video: How to persuade your members
FEB 2020 – WEBINAR
[NEW] OCT 2020 – WEBINAR – LESSON 1
Week 2 – The Psychology Behind Community Participation
Week 2 Overview: The Psychology Behind Community Participation
Video: The Psychology of Community Participation (6.5 mins)
Video: Competence, Autonomy, And Relatedness Journeys (8.5 mins)
Activity: What is your conversion rate? (12 mins)
Activity: What do you ask people to do when they join?
Activity: What did you learn from your member interviews?
BONUS: POWERFUL COMMUNITY PSYCHOLOGY HACKS
FEB 2020 – WEBINAR – LESSON 2
Week 3 – Increasing Member Satisfaction
Week 3 Overview: Increasing Member Satisfaction
Video: The Empathy Gap (6 mins)
Video: Speed, Personalization, and Friendliness (11 mins)
Activity: Measuring happiness/satisaction/relevancy
Activity: Improving your community response
MARCH 2020 – WEBINAR
[NEW] NOV 2020 – WEBINAR
Week 4 – Increasing Member Satisfaction (Part II)
Week 4 Overview: Increasing Member Satisfaction (Part II)
Video: Knowledge, Resolution, and Control (8 mins)
Video: Establishing Guideline and Benchmarks (4.5 mins)
MARCH 2020 – WEBINAR
[NEW] NOV 2020 – WEBINAR
Week 5 – Gamification and Nurturing Superusers
Week 5 Overview: Gamification and Nurturing Superusers
Video: Introduction To Gamification And Superuser Programs (4.5 mins)
Video: The Psychology Behind Active Member Programs (8 mins)
Video: Building Top Contributor Programs (6 mins)
MARCH 2020 – WEBINAR
[NEW] NOV 2020 – WEBINAR
Week 6 – Sense of Community
Week 6 Overview: Sense of Community
Video: What is a sense of community? (4.5 mins)
Video: Membership (7.5 mins)
Video: Influence (4.5 mins)
Video: Integration and fulfillment of needs (3 mins)
Video: Shared emotional connection (6 mins)
Activity: Sense of Community Worksheet
Activity: Join Our Community of Experts! (5 mins)
MARCH 2020 – WEBINAR
[NEW] NOV 2020 – WEBINAR

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