Free Download Course – The Persuasion Code: Theory, Science And Process By Dr. Christophe Morin – SalesBrain
With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience.
Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that developed the largest private network ever deployed in US schools. Previously, he was VP of Marketing and Corporate Training for Grocery Outlet Inc, the largest grocery remarketer in the world.
Christophe has received multiple awards during his career. In 2011 and 2013, he received prestigious speaking awards from Vistage International. In 2011, 2014 and 2015, he received Great Mind Research Awards from the Advertising Research Foundation (ARF).
Christophe holds a BA in Marketing, an MBA from Bowling Green State University, an MA and a PhD in Media Psychology from Fielding Graduate University. He is an expert on the effect of advertising on the brains of adolescents and young adults. He is an adjunct faculty member of Fielding Graduate University where he teaches a Masters/PhD course he created called “The Psychology of Neuromarketing”. He is also a board member of the Neuromarketing Science and Business Association (NMSBA)
Notes and slides of this program (for your eyes only)
Why go through this course explained in less than 2 minutes
Introduction to the course
Slides and Notes from the video program (All Rights Reserved SalesBrain 2002-2020)
PC: Introduction FREE PREVIEW
Persuasion Code Theory
Persuasion Science Methods
Persuasion Code: The 2-Brain System
The 6 Stimuli
Personal: Re-awake the PAIN
Contrastable: Accelerate choices
Tangible: Make it real and easy to understand
Memorable: Make it easy for your audience to remember why they should choose you
Visual: the super highway to create understanding and trigger decisions
Emotional: let chemical reactions guide the Primal brain to decisions
Diagnose the PAIN
Differentiate your CLAIMS
Demonstrate the GAIN
Certification Quiz V2020_1_13