Google Ads Advanced By Benjamin Mangold – Loves Data – Free Download Course
LEARN HOW TO MANAGE EVERY TYPE OF CAMPAIGN IN GOOGLE ADS, INCLUDING SEARCH, DISPLAY, MOBILE, VIDEO, AND SHOPPING CAMPAIGNS.
Build your optimization and account management skills with a focus on improving campaign performance and outcomes. Learn advanced targeting techniques, including location targeting and how to pinpoint days and times that drive higher levels of engagement and conversions.
What will I learn?
How to manage the different types of Google Ads campaigns
How to use advanced configuration and targeting options
How to improve results with optimization and ad testing
The knowledge required to become Google Ads certified
Benjamin has been working with Google Ads and Google Analytics for over 12 years, and he has trained and consulted for companies including 3M, Fuji Xerox and Google.
As your course instructor, he will teach you practical techniques for configuring your campaigns, through to ongoing management and optimization in Google Ads.
Manage search, display, video, and other campaign types
Learn advanced configuration and targeting methods
Understand how different targeting will impact campaigns
Create remarketing campaigns for display and search ads
Learn how to improve results using ad testing
Apply best practice techniques to target mobile users
When you join the course, you will have immediate access to the first lessons. Each week you can access new lessons as they are released. Lessons will be released over six weeks allowing you to apply the skills you learn in the course. You will also have access to the back-catalog of previous lessons if you would like to jump ahead.
The course includes over 100 lessons and covers:
Module 1: Search Campaigns
Introduction to search campaigns
Testing and optimization techniques
Working with search ads
Managing search campaigns
Tracking conversions and reporting
Introduction to automation
Module 2: Display Campaigns
Introduction to display campaigns
Working with display ads
Display targeting options
Managing display campaigns
Creating remarketing ads
Creating Gmail ads
Reporting and optimization
Module 3: Mobile Advertising
Introduction to mobile advertising
Bid adjustments and mobile-only campaigns
Working with mobile ads
Module 4: Video Campaigns
Introduction to advertising on YouTube
Working with video ads
Managing video campaigns
Reporting on performance
Optimization of video ads
Module 5: Shopping Campaigns
Introduction to shopping ads
Introduction to Google Merchant Center
Setting up shopping campaigns
Reporting on performance
Module 6: Additional Campaigns
High quality video lessons to build your knowledge and skills.
Guided walk-throughs with techniques and tips.
Practical exercises to apply your skills.
Quizzes to reinforce learnings and test your knowledge.
Private discussion area where you can ask questions.
Course certificate for completing the lessons and quizzes.
Expiry-free access lets you review lessons whenever you need.
Once I’ve paid, when can I access the course?
After you’ve registered and paid for the course you will have immediate access to the first lessons. Additional lessons will then be released each week over a six-week period.
Is the course up-to-date?
Yes, the updated lessons in the course cover the latest version of Google Ads, so you’ll be learning how to use the new interface and latest features.
How long do I have access to the course?
You receive expiry-free access to the course so that you can take the lessons at any time. You can rewatch lessons whenever you like.
Will the course help me become certified?
Absolutely, we cover content that you’ll find in the Google Ads exams.
Will I receive a certificate?
Yes, once you complete all of the lessons and quizzes in the course, you’ll receive your course certificate.