Google Ads Advanced By Benjamin Mangold – Loves Data – Free Download Course


Google Ads Advanced By Benjamin Mangold – Loves Data – Free Download Course


Build your optimization and account management skills with a focus on improving campaign performance and outcomes. Learn advanced targeting techniques, including location targeting and how to pinpoint days and times that drive higher levels of engagement and conversions.

What will I learn?

How to manage the different types of Google Ads campaigns

How to use advanced configuration and targeting options

How to improve results with optimization and ad testing

The knowledge required to become Google Ads certified

Your instructor
Benjamin has been working with Google Ads and Google Analytics for over 12 years, and he has trained and consulted for companies including 3M, Fuji Xerox and Google.

As your course instructor, he will teach you practical techniques for configuring your campaigns, through to ongoing management and optimization in Google Ads.

Core topics
Manage search, display, video, and other campaign types

Learn advanced configuration and targeting methods

Understand how different targeting will impact campaigns

Create remarketing campaigns for display and search ads

Learn how to improve results using ad testing

Apply best practice techniques to target mobile users

Course delivery
When you join the course, you will have immediate access to the first lessons. Each week you can access new lessons as they are released. Lessons will be released over six weeks allowing you to apply the skills you learn in the course. You will also have access to the back-catalog of previous lessons if you would like to jump ahead.

What’s covered?
The course includes over 100 lessons and covers:

Module 1: Search Campaigns

Introduction to search campaigns

Testing and optimization techniques

Working with search ads

Managing search campaigns

Tracking conversions and reporting

Introduction to automation

Module 2: Display Campaigns

Introduction to display campaigns

Working with display ads

Display targeting options

Managing display campaigns

Creating remarketing ads

Creating Gmail ads

Reporting and optimization

Module 3: Mobile Advertising

Introduction to mobile advertising

Bid adjustments and mobile-only campaigns

Working with mobile ads

Promoting app

Module 4: Video Campaigns

Introduction to advertising on YouTube

Working with video ads

Managing video campaigns

Reporting on performance

Optimization of video ads

Module 5: Shopping Campaigns

Introduction to shopping ads

Introduction to Google Merchant Center

Setting up shopping campaigns

Reporting on performance

Module 6: Additional Campaigns

Smart campaigns

Discovery campaigns

Local campaigns

What’s included?
High quality video lessons to build your knowledge and skills.

Guided walk-throughs with techniques and tips.

Practical exercises to apply your skills.

Quizzes to reinforce learnings and test your knowledge.

Private discussion area where you can ask questions.

Course certificate for completing the lessons and quizzes.

Expiry-free access lets you review lessons whenever you need.

Once I’ve paid, when can I access the course?

After you’ve registered and paid for the course you will have immediate access to the first lessons. Additional lessons will then be released each week over a six-week period.

Is the course up-to-date?

Yes, the updated lessons in the course cover the latest version of Google Ads, so you’ll be learning how to use the new interface and latest features.

How long do I have access to the course?

You receive expiry-free access to the course so that you can take the lessons at any time. You can rewatch lessons whenever you like.

Will the course help me become certified?

Absolutely, we cover content that you’ll find in the Google Ads exams.

Will I receive a certificate?

Yes, once you complete all of the lessons and quizzes in the course, you’ll receive your course certificate.

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