Growth Marketing Minidegree By CXL Institute – Momoko Price – Free Download Course
Become great at growth marketing & Get advanced level skills to drive continuous growth.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
Taught by industry practitioners, not just conference speakers and theory peddlers.
Gain a holistic understanding of growth across all channels and on an organizational level.
Get results by implementing processes that have actually worked.
We’ll help you get a job once you graduate.
Become a T-shaped marketer with a focus on growth
Combine quantitative and qualitative research to get bigger wins.
Apply industry-agnostic processes and frameworks for growth.
Learn qualitative skills like behavioral psychology, copywriting, and user research.
Get technical skills like Excel, digital analytics, and testing frameworks.
In this extensive certification program by CXL, you will learn the methodologies and processes that top growth executives have used to grow companies such as Lyft and InVision. You’ll be able to execute campaigns for exponential and continuous growth.
Go from a dabbler to a growth pro
At the end of the program, you’ll be able to set OKRs and smart goals, run a high velocity testing program that gets results, and manage a growth team and process.
You’ll be able to implement processes, tools, and techniques that work to grow your business, no matter the industry you’re in.
What is a Minidegree program?
A Minidegree is a curation of self-paced video courses organized by topics (tracks), so you can learn at a speed that suits your schedule. With optional assignments to apply what you learned.
What you’ll learn and how
Practical, hands-on curriculum teaching you the right skills for the marketplace – created by leading practitioners.
We work with industry experts to determine the most relevant topics. What is useful and in-demand has informed our curriculum more than anything else.
Courses are taught by hand-selected top practitioners, names that people in the industry know well.
Minidgree content is a curation of videos and is entirely self-paced, so that you can complete the minidegree at a speed that works for your schedule.
Perfect for marketers looking to drive faster growth
This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to run growth in an organization. It will cover quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management – the full gamut of skills you need to become a growth master.
Watch video lessons, use resources like spreadsheets and checklists, and do practice exercises to unlock the certification test. Pass the final test and become a CXL Certified Growth Marketing Specialist.
7 cumulative tracks. 111h 41min of videos & study material.
Minidegrees are collections of individual courses, grouped together around a theme. Here you get 111h 41min of video courses. It’s designed to give you advanced level skills in growth marketing.
All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
Growth marketing foundations
In this introductory track, you will explore what defines “growth marketing”, how it stands apart from conventional marketing, what the discipline aims to accomplish, and how to get started.
Event videos: 3
Setting and achieving the right growth objectives – Sean Ellis
From street musician to rockstar: how we train the next-gen of growth rockstars – David Arnoux
Growth hacking BS: fixing marketing one truth at a time – Morgan Brown
Growth mindset: growth vs traditional marketing
Instructor: John McBride
Learn how growth marketing is different from traditional marketing.
In this course, John McBride will take a look at growth marketing as an emerging discipline by contrasting it against traditional brand marketing. From a primarily career-centric angle, you will consider the growth mindset from both the perspective of an early career professional as well as a managerial role looking to establish a solid growth engine in their company.
Building a growth process
Instructor: John McBride
Instructor: Paul Boag
Achieve happier customers and increased sales with user-centric marketing
Identifying and amplifying growth channels
Instructor: Sophia Eng
The trick to using growth tactics deliberately is to approach these avenues quantitatively, tracking key performance indicators and utilizing particular channel-specific strategies.
2 Running growth experiments
3 Data and analytics
5 Channel-specific growth skills
6 Growth program management
8 Final exam – growth marketing
More infos on the official sales page.
How long will it take me to complete this Minidegree?
This is entirely up to you – it’s how many hours per week you can put in. If you have 2-4 hrs / week available for learning, it might take you around 10 months. If you can do 10-15 hrs / week, you can knock it out in 3 months.
Is this program right for me?
It’s ideal for
Full-stack marketers / marketing generalists who want to specialize
People who want to join growth teams
UX folks working with data and want to get better at it
The skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.
This program is designed to take participants from novice to advanced level growth marketers. Being a naturally creative person helps as do technical skills. Interest in analytics and curiosity in general is a must.
Show off your hard-earned skills and strengthen your profile
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.