Local YouTube Mastery By Ian Henman – Free Download Course

 

Local YouTube Mastery By Ian Henman – Free Download Course

Become a Master of using YouTube ads to produce leads for offline and service based businesses.

Tired of dealing with Facebook Account Bans, Business Manger Shutdowns and Profiles Being Disabled? Want to start running YouTube ads for offline and service based businesses?
It’s time to turn the page

It’s the worst number in business, ONE.

One client
One traffic source
One audience or ad
As marketers we need to have more than one way to achieve our end goal be it a lead, opt-in, sale or a phone call.

Facebook has been one of the top choices for thousands of marketers for several years now, but the complexities of account shut downs has many of us running with our tail between our legs wondering…

Will I be able to run ads tomorrow?

Next week?

Next month?

It’s time to diversify and I’m going to show you how in Local YouTube Mastery. Discover how to run YouTube ads for offline businesses, and leverage your other traffic sources such as Facebook to get YouTube ads up and running FAST!

Course curriculum
1
START HERE – Introduction

Welcome! – Watch me first.

The 30,000 Ft Overview

Components We Will Cover about YouTube Ads

Basics of Youtube Ads

Setting up a YouTube Channel

Using Discussions to Get Quetsions Answered

2
YouTube ads Targeting

WHAT/WHERE/WHO of Targeting for Youtube Ads

WHEN TO USE DIFFERENT TYPES OF TARGETING

SUGGESTED TARGETING FOR LOCAL VS NATIONAL (large geo clients) CLIENTS

Performing Youtube Audience Intel

Your Funnel

Your Funnel

Google Analytics, Goals and Audience Selection

COURSE EXAMPLE – Choosing Audiences to Target

3
Your Offer and Video Script

#11 What’s your offer? Discussion about offers

Your Script & Voice Over

Questions to Ask Clients to for Offer/Script

STRATEGIES for writing your scripts

COURSE EXAMPLE – Crafting the offer

Course Example – Writing a Script

4
Creating Your First Videos

Youtube Competitive Research

Tips for Creating Good Video Ads

Video Creative Overview

Creating Your First Video PART 1

Creating Your First Video PART 2

Creating Your First Video PART 3

Creating Your First Video PART 4

Creating a FAST Voice Over with Speechelo

COURSE EXAMPLE: Creating Real Estate Video

COURSE EXAMPLE: Finished Real Estate Video

Creating a Vidnami Video with Speechelo Voice Over

5
Campaign Tracking (left to right)

The Tracking problem we are all facing

Why This Tracking Work

Elements of the Left to Right Tracking Strategy

The Actual Tracking Setup in Google

Reviewing an Actual Funnel Left to Right Style

How to Fix What is Broken in Your Funnel

6
Youtube Campaign Build & Launch

WAYS to Structure your Campaigns

Building Your First campaign

Understanding Bidding – Max Conversions vs TCPA

Setting up Branded Search

Setting Up Retargeting Audiences

Creating Google Custom Audiences

7
Optimizing YouTube Campaigns

The REVIEW/OPTIMIZATION Hierarchy

PART 2: The REVIEW/OPTIMIZATION Hierarchy

How to avoid Video Ad “BURNOUT” and what to do about it

“TAMING” Campaigns with tCPA

The “STALL” effect on YouTube and how to avoid it.

How to Test New Audiences and Creatives (video ads)

Reviewing Initial Campaign Results

How to Analyze Location & Device Reports

Using Audience Insights

Scaling Campaigns and Results

Analyzing Your Funnel for Improvement

8
Advanced Strategies for Youtube Ads

Segmenting Campaigns for Improved Performance

How to Scale Your Youtube Campaigns

Testing YouTube Lead Ads

9
Google Discovery

What is Google Discovery

Ad Formats and Landers for Discovery

Targeting & Bidding for Discovery Campaigns

Setting up a Discovery campaign

10
Bonus Strategies

Retargeting on YouTube

Retargeting on Google Discovery

Retargeting on Google Display Network

Always Be Testing

11
NICHE EXAMPLES

Duct Cleaning – Script

Duct Cleaning – Landing Page

12
Live Q & A Calls

March 10th 2021

March 17 2021

March 24th 2021

April 14th 2021

April 21st 2021

April 28th 2021

May 12th 2021

May 19th 2021

May 26th 2021

June 9th 2021

June 16th 2021

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