Optimizing and Auditing With Confidence And Clarity – Andrew Foxwell – Free Download Course
This course is everything you need to know about how to optimize, audit and improve performance of Facebook and Instagram ads in 2021. (Yes, even in a post-iOS14 era!)
It lays out all the recent changes to attribution and optimization and how to navigate them, shows you in-depth examples of how to find the right audiences, bid the right way, restructure your accounts, scale things properly and build creative that converts.
Woven throughout this course are interviews with industry experts like Nick Shackelford, Susan Wenograd, Akvile DeFazio and Ryan Kovach on how they’re optimizing on a day-to-day or week-to-week basis.
And to ensure you’re always at the top of your game, this 150+ minute course also includes membership to quarterly webinars ($500+ value) with Andrew Foxwell and the Foxwell Digital team with updates on optimization within the Facebook ads platform as changes happen. With access to these webinars, you’ll always know what’s the latest that’s working (and not).
We’ve also thrown in three worksheets with this course: an ROI/COGS/CPA calculator worksheet, a change log and a Delayed Attribution Calculator.
Course Outline & Class Takeaways
Defining optimization and auditing
How to know when to audit an account and when to optimize
Common issues and misconceptions
Recent changes in optimizations and auditing (iOS14.5)
How advertising post-iOS14 is different from pre-iOS14
Planning and strategizing the optimization process the right way
Daily, weekly, and monthly optimization
Which metrics to look at when optimizing
Optimizing through creative, audiences, bidding, and placements
Tools, graphs, and data (inside and outside of Facebook Ads Manager) you need to use to improve your account audits
Step-by-step guides and checklists for accurately optimizing and auditing
Setting attainable goals and expectations
Course Also Includes
Foxwell Digital Optimization Webinar Membership ($500 value) with quarterly Zoom webinars for Q2, Q3, & Q4 of 2021 with updates on changes to Facebook and Instagram ads you must know.
Interviews with industry experts including: Susan Wenograd, Akvile DeFazio, Shane Cicero, Tim Aton, Zach Hyde, Ryan Kovach, and Nick Shackelford.
Resources including: Delayed Attribution Worksheet, ROAS Calculator, Advertising Changelog