Own The Inbox Live By Alex Cattoni – Free Download Course

 

Own The Inbox Live By Alex Cattoni – Free Download Course

Learn How To Write An Engaging, Memorable & High-Converting Email Marketing Campaign – In Just 5 Days!

In this step-by-step email copywriting challenge, you’ll get your hands on Alex’s coveted Copy Posse Email Playbook: 12 fully-customizable and proven emails that create authority, build anticipation and turn signups into sales. Plus, you’ll discover the list monetization strategies that Alex has used to help dozens of businesses execute iconic campaigns and hundreds of freelance copywriters get high-paying clients.

Get Inside The Minds (& Hearts) of Your Audience

We’ll begin the Challenge by diving into the 12 most common customer archetypes. By understanding your readers’ core values, drives and desires, you’ll effortlessly create personality-filled messaging that matters.

Learn How To Think Like A Marketer

The best copywriters are marketers first. Over the course of 5 days, you’ll design your very own personalized multi-email marketing campaign that guides readers through a valuable and memorable buying experience.

Master The Medium With Proven Strategies

Inboxes can be finicky. During this Challenge, you’ll learn proven email marketing strategies, conversion triggers and best-practices that will make sure your emails actually make it to the inbox, get opened, and get clicked!

DAY 1

UNDERSTANDING THE 12 CUSTOMER ARCHETYPES

Thousands of out-of-touch brands still rely on soulless templates and one-size-fits-all email marketing to (try to) make sales and connect with their audiences. That’s a hard NO here at the Posse. In this session, you’ll learn the 3 biggest email marketing mistakes to avoid at all costs, how to identify your customer’s core values, drives and desires based on 12 proven personality archetypes and the secret to planning a highly-targeted and effective email marketing campaign that oozes with empathy.

DAY 2

THE 3-STEP FORMULA FOR TURNING SIGNUPS INTO SALES

Before you put pen to paper (or fingers to keys) and start writing emails, you must plan your perfect promotion. It’s not enough to know what you’re selling and to whom – as an email marketing strategist, you decide how. This is THE secret sauce that puts the most highly-paid copywriters on a level above the rest. On day 2, you’ll discover key conversion triggers, persuasion principles and objection killers PLUS the 3-step formula for turning signups into sales in a snap.

DAY 3

12 EMAILS THAT CREATE AUTHORITY & ANTICIPATION

On day 3 of the Challenge, you’ll learn the email marketing strategies that work today and get your hands on the coveted Posse Email Playbook: 12 fully-customizable email frameworks that I’ve used to run countless creative marketing campaigns and execute million-dollar launches for myself and my clients. You’ll learn the goal, hook and anatomy of each email, along with when to use them and why. Then you’ll design your very own sales campaign like the email marketing boss you are!

DAY 4

HOW TO WRITE RAD EMAILS YOUR AUDIENCE LOVES

This is where things get FUN. On day 4, you’ll learn how to strategically craft your customer’s buying experience by writing emails that validate their struggles, encourage their dreams, and empower them to take inspired action. You’ll learn the 4 types of open loops, secrets for improving email readability and flow and how to infuse your copy with conversational charm and personality so they know there’s an awesome human on the other side.

DAY 5

HOW TO WRITE MAJORLY MAGNETIC SUBJECT LINES & CTAS

Did you know that 47% of email recipients open an email based on the subject line alone and another 24% also base it on the preview text? That’s right, it doesn’t matter how great your email is if no one’s going to read it. On day 5, you’ll learn how to write killer subject lines that will get your emails opened faster than a text from your bff – PLUS best practices to avoid the spam folder, tips for optimized formatting and how to write click-worthy CTAs.

Who’s this shit for?

You’re a wordsmith at heart who’s ready to leave your day job, start your copywriting side hustle and make real money with your writing skills.

You’re a new copywriter who wants to have a freshly-minted email campaign to include in your portfolio so you can get clients ASAP.

You’re already a freelance copywriter who wants to take your email marketing skills to the next level with proven fast-track guidance and support.

You’re a marketing consultant who wants to modernize your email copywriting knowledge so that you can rule your niche and charge premium rates for your services.

You’re a new founder, coach, or entrepreneur ready to engage, nurture and convert your email list into customers but don’t have the budget to pay a copywriter (yet!).

You’re a business owner who wants to write a high-converting email sequence in under a week so you can rock your next launch or promotional campaign.

5 x LIVE Group Trainings With Alex ($1,250 value)

2 x LIVE Group Q&A Sessions With Alex ($500 value)

Step-by-step workbooks and exercises including the coveted Copy Posse Email Playbook ($500 value)

Access to the Own The Inbox Facebook Group for networking, discussions, and daily check-ins from the Copy Posse team.

Lifetime access to all training videos and Q&A recordings.

PLUS THESE 3 LIVE BONUS SESSIONS

FREE BONUS #1

CASE STUDY WITH JENNY NEAL

HOW JENNY WENT FROM $17/HOUR TO A $17,000/MONTH COPYWRITING BUSINESS
($250 Value)

Jenny – a fun, free-spirited yogi and graduate of Copy Posse Launch Pad Season 2 – lost her job in 2020 due to the pandemic. For the first time in her life, she had to go on unemployment. Lost, confused and desperate for work, Jenny found a 10/hr a week sales job selling crystals for $17/hour (that’s $680/month). Fast forward to August 2021, Jenny earned a life-changing $17,000 as a freelance copywriter. Then $19,000 the month after that, and $20,000 the month after that. Join me as I interview Jenny about her inspiring journey of unemployment to 6-figures and exactly how she built her copywriting business from scratch.

FREE BONUS #2

INTERVIEW WITH COPY POSSE LAUNCH PAD ALUMNI

WHERE ARE THEY NOW? — HOW 6 ASPIRING COPYWRITERS IGNITED THEIR BUSINESSES IN UNDER A YEAR
($250 Value)

In this Q&A interview with Season 2 graduates of Alex’s flagship copywriting coaching program — the Copy Posse Launch Pad — you’ll discover how these 6 aspiring copywriters used the techniques and templates that they learned from the Copy Posse (including the email strategies that you’ll access in this challenge) to quit their jobs, ignite their copywriting skills from scratch & build fun, fulfilling and lucrative businesses in less than ONE YEAR.

FREE BONUS #3

OVER-THE-SHOULDER GUIDED COPYWRITING CRITIQUE

COPY HOT SEAT — WATCH AS ALEX REVIEWS 3 STUDENTS’ EMAIL CAMPAIGNS LIVE
($500 Value)

During this coaching bonus session, Alex will review and critique 3 lucky Challengers’ email sequences LIVE. Watch as Alex shares her screen, gives valuable insight and reveals simple tricks to take your emails from good to great. She’ll then answer your most pressing questions when it comes to finalizing your email campaigns and putting them out into the world (for your clients or customers to fall in love with).

WHAT YOU’LL GET WITH THE OWN THE INBOX CHALLENGE

5 x LIVE Group Trainings With Alex ($1,250 value)

2 x LIVE Group Q&A Sessions With Alex ($500 value)

Step-by-step workbooks and exercises including the coveted Copy Posse Email Playbook ($500 value)

Bonus #1: Case Study: From $17/Hour To A $17K/Month ($250 Value)

Bonus #2: Interview with Copy Posse Launch Pad Alumni ($250 Value)

Bonus #3: Email Copy Critique ($500 Value)

Access to the Own The Inbox Facebook Group for networking, discussions, and daily check-ins from the Copy Posse team.

Lifetime access to all training videos and Q&A recordings.

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