Product Strategy Sprint By Section 4 – Free Download Course By Adam Alter
FUEL PRODUCT GROWTH IN THE DIGITAL AGE
The Principles of Winning Products
Learn the psychology, principles, and practices behind today’s most successful, sticky, and memorable products.
In this two-week intensive, award-winning Professor Adam Alter teaches what every marketer, strategist, and leader needs to know about what makes a great product. It’s also the perfect opportunity for seasoned product leaders to step back and think about the “why” and “how” behind their successful products.
Learn the 7 principles that all successful products have in common
Taught by Adam Alter, award-winning MBA Professor and two-time bestselling author
An interactive learning experience designed for entry and senior-level professionals working full-time
Access to 6,000+ proven growth leaders in a vibrant community
What You’ll Learn:
Identify the characteristics that distinguish successful from failed products
Understand how to inject products with a sense of value
Learn to identify market opportunities, and how products might fill those gaps
Become more well-versed in the language of user-centered product development
Learn the “how” and “why” behind successful products, and how to bring it to your own firm
Make actionable strategic recommendations that shape the product, product lines, innovation, marketing, and positioning
Influence a user-centered product roadmap that truly matters to the customer
Who Will Benefit:
Leaders who want the frameworks and language needed to influence product decisions
Creative professionals striving to gain an understanding of and shared language for designing impactful products
Strategic marketers who strive to understand how to best communicate product value in a crowded market
Adam Alter is a Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department.
Adam is the New York Times bestselling author of two books: Irresistible (2017), which considers why so many people today are addicted to so many behaviors, from incessant smart phone and internet use to video game playing and online shopping, and Drunk Tank Pink (2013), which investigates how hidden forces in the world around us shape our thoughts, feelings, and behaviors.
Adam has also written for the New York Times, New Yorker, Washington Post, Atlantic, WIRED, Slate, Huffington Post, and Popular Science, among other publications. He has shared his ideas on NPR’s Fresh Air, at the Cannes Lions Festival of Creativity, and with dozens of companies, including Google, Microsoft, Anheuser Busch, Prudential, and Fidelity, and with several design and ad agencies around the world. Adam’s 2017 TED Talk on the main stage was voted one of the top ten talks that year.
Adam’s academic research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior. His research has been published widely in academic journals, and featured in dozens of TV, radio and print outlets around the world.
He received his Bachelor of Science (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.