Retention + Engagement Deep Dive By Reforge – Free Download Course
A deep dive on how to understand, measure and improve retention through activation, engagement, and resurrection.
Retention determines category leaders. Better retention improves monetization, lowers acquisition costs, increases LTV, and gives you a competitive edge. In Retention and Engagement Deep Dive, you will learn proven frameworks that you can use throughout your career to retain, activate, engage, and resurrect users.
Built and Led By Top Executives
EX-LAMBDA SCHOOL, UBER, HOTEL TONIGHT
Adam is a Reforge EIR. He was previously VP of Product and Marketing at Lambda School and head of Growth Marketing and Innovation at Uber, where he built the global marketing growth infrastructure and the team from the ground up. Before that, he led mobile marketing at both HotelTonight and Zoosk.
SVP PRODUCT MULESOFT, EX-METROMILE, ATLASSIAN
Shaun is the SVP Product at MuleSoft, and previously CPO at Metromile and Head of Growth at Atlassian. At Atlassian, he built the growth team from scratch to 50 members strong. His approach to growth focuses on activation and retention with an emphasis on the methods, processes, and discipline necessary to grow through product features and engagement
CPO AT EVENTBRITE, EX-PINTEREST,GRUBHUB
Casey is a CPO at Eventbrite, former Growth Advisor in Residence at Greylock Partners, Growth Lead at Pinterest, and the first marketer at Grubhub. He advises companies including Tinder, Hipcamp, Reddit, Canva, Pocket, and others on scaling, growth, and product management.
What you get as a Reforge Member
Reforge membership combines cohort-based programs, with a year-round experience to help you learn, execute, and scale yourself and your company. Participation in Retention + Engagement Deep Dive and access to the content and community of all programs is included.
Cohort Based Programs
6-weeks, part-time, virtual, and intense
Built and led by executives
Live case studies with a cohort of peers
On-Demand Access content from all programs
Step-by-step projects to help you execute
Weekly releases, events, and updates
Connect with peers solving similar problems
Cohort Format For Retention + Engagement
Deep Learning Guided By A Leading Executive
Each week you will go through 2 to 3 hours of self-paced material covering actionable frameworks and proven systems for B2B & B2C companies that were created by leading executives. The topics this program covers are:
WEEK 1: DEFINING + ANALYZING RETENTION
Retention is different for every product. Learn how to define, measure, and analyze retention from first principles for your product.
WEEK 2: ACTIVATION – DEFINING, MEASURING, AND ANALYZING
Activation is the first key input into improving retention. You will define your activation moments and metrics, analyze the activation journey, and identify key friction points.
WEEK 3: ACTIVATION STRATEGIES
Learn the various strategies of how to establish user habits quickly. You will take your analysis from week 2, and build a plan for how to specifically improve activation for various user segments.
WEEK 4: ENGAGEMENT – DEFINE. MEASURE. ANALYZE
Engagement is the second key input into improving retention. You will choose the right engagement strategy for your product, define measurement that aligns to that strategy, and analyze engagement to find new opportunities.
WEEK 5: ENGAGEMENT STRATEGIES
Go deeper into the four strategies that move users from low to high engagement and how to combine them to build a compounding growth machine.
WEEK 6: CHURN PREDICTION + RESURRECTION
Define non-activated users vs. dormant users, and learn to identify resurrection opportunities. Identify leading indicators of churn while understanding the true cost of any resurrection attempt.
Live Case Studies Each Week
Each week, you will go deeper by attending a live online session via Zoom where Adam Grenier and a featured leader will walk through a real-life scenario applying the concepts you learned. Live sessions are 2 hours and take place weekly during a cohort.
Hear how industry leaders from companies like Slack, Dropbox, LinkedIn, and more have addressed similar challenges.
A selection of guests we’ve had in the past:
Heidi Gibson Sr. Director of Product Management at GoDaddy
Michael Pici VP of Product, Revenue at HubSpot
Vaibhav Sahgal Head of Growth at Reddit
Darius Contractor Head of Growth at Airtable
Alessandra Sales VP of Growth at ipsy
Ludo Antonov Head of Growth Engineering at Lyft Dun Wang CPO at Calm Crystal Widjaja – ex-SVP Growth + BI at Gojek Angel Steger – Dir Product Design at Facebook
Ada Chen Rekhi COO at Notejoy
Will Wong VP of Activation at Disney
Chetana Deorah ex-Design Director at Netflix
Joanna Lord ex-CMO at Skyscanner, ClassPass
Connect With Peers Solving Similar Problems
Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.
Apply the Concepts
Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning.
A PLAN FOR ACTION
Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.