The Ideas Workshop By Michael Essek – Free Download Course


The Ideas Workshop By Michael Essek – Free Download Course Print on Demand & T-Shirt Design Training

Discover Original Ideas That Sell, On Demand!

The definitive class for designers who want to generate creative, original ideas for any subject, trend or market – at the drop of a hat.

Your Ultimate Ideas Toolkit

The Ideas Workshop is a complete, online ideas education – including everything you need to start coming up with incredible, unique ideas straight away.

13 Core Idea Generation Methods

5+ hours of video training

6 Custom Built Tools to help you create ideas fast

500+ Unique, Proven Frameworks for inspiration in a flash

Inside The Ideas Workshop, you’ll learn…

How to generate LOTS of different ideas for any topic, trend or niche – FAST

How to generate your own puns – whenever and wherever you need to

How to grab the ‘low hanging fruit’ ideas that are so simple that most designers miss them

How to extract your existing knowledge, and develop it into T-Shirt ideas that really work

How to come up with winning ideas that people love to share and buy

How to use well-known visual references to create truly ‘on point’, witty concepts

How to stop wasting time re-inventing the wheel, and use proven frameworks instead – at scale

How to wow your customers and clients, and start hearing feeback like – ‘how do you come up with this stuff?’

How to beat your competition with better ideas, more ideas and the fastest output

How to speed up your creative process so you can produce more designs in less time

How to become an infinite source of original ideas

How The Ideas Workshop Works…

Inside The Ideas Workshop training, I share my proprietary methods for creating unique ideas that people love, that are fun to create, and that generate incredible results.

The Ideas Workshop covers 11 13 core idea-generation methods, and is designed to teach each of them in a practical, easy to understand way so you can start using them in your business right away.

Each video session includes…

The Video Lesson. A walkthrough of each method, including examples, how to use it, and tips and tricks.

The How-To Video. Watch ‘over my shoulder’ as I detail the step-by-step process for each method with a how-to demo, resulting in ready-to-use ideas.

The Worksheet. Follow along with the How-To video with a print-ready PDF, which will walk you through the process for coming up with your own ideas.

The Class Outline. PDF notes for each and every lesson – so you can refresh and study in your own time.

The Ideas Workshop is designed to ensure you’ll never run out of original ideas again.

No clue how to come up with cute snappy rhyming phrases? I’ll give you the formula to do that.

Unsure how to tackle a new topic or subject? I’ll show you exactly what to do.

Spotted a viral trend but struggling to come up with any witty ideas? I got you.

In The Ideas Workshop, I’ve pulled together every method that works – and distilled it to create a series step-by-step processes you can apply to any topic, subject or market.

The 11 13 Evergreen Idea Generation Methods

There are many different types of great ideas – and so there are several different methods of discovering them.

Let’s take a look at the methods you’ll learn about inside The Ideas Workshop…



The Wordstorming Technique is a simple process that will help you uncover ‘hidden treasures’ that make for great ideas.

You’ll learn…

How to come up with powerful ideas that others miss

How to develop in-jokes that really resonate with your market

How to create a resource you can return to again and again to help you ‘fatten your niches’


Low-Hanging Fruit

Don’t miss the obvious! Use these proven blueprints for your own topics and markets.

You’ll learn…

The 4 Main Low Hanging Fruit Frameworks

When to use each of the frameworks

How to adapt each one for your specific market, niche or topic


Plug-In Phrases

My ‘Go To’ method for generating loads of ideas in record time. Plug-In Phrases are like cheat codes for witty ideas.

You’ll learn…

How to use established, popular sayings to create winning ideas

Exactly what to look out for when using the Plug-In Phrases Method to generate ideas

How to push your ideas to the limit to come up with ironic and meta jokes


Straight Up Rhyme

Rhymes lead to catchy slogans and super-viral catchphrases – and I’ll show you exactly how to create them.

You’ll learn…

The 2 principle methods you can use to discover a maximum amount of rhyme-based ideas

The best resources to use to spark and develop your next great rhyming ideas

How to identify a great input word for developing catchy slogans


Rhyme N’ Replace

Combine rhyming words with well-known sayings – and produce ideas that everybody loves.

You’ll learn…

How to find the right kind of words to use that deliver the best Rhyme N’ Replace results

Why the Rhyme N’ Replace method is universal in it’s appeal, and exactly how to use it

Exactly where to find the best rhymes and sayings to use in your ideas


Perception Puns

Puns are a mystery right? Not anymore. Perception Puns are T-Shirt faves, and now you can wrestle them into submission for your own purposes.

You’ll learn…

How to develop your own super-witty puns, about any subject or topic

Exactly how to push your pun ideas further to develop much more effective designs


Trending Phrases

Use this technique to develop on-the-button, witty designs that ride the latest trends and slang terms all the way to the bank.
You’ll learn…

How to hop on trending topics and viral stories with perfectly suited ideas

How to beat the competition by skipping the obvious, and instead doing something truly unique

NEW: Find out how to use Parody, Wordplay and more to truly dominate the latest sayings


Graphic Styles

Use well-recognised visual approaches to give new meanings to any subject or topic.
You’ll learn…

How visual references affect the meaning and message of any concept

Exactly where to find fully-validated, ready to use graphic styles and approaches

Precisely what to look out for in order to come up with the strongest, aesthetic driven designs


Iconic Images

Iconic images are iconic for a reason – and you should make use of that!
You’ll learn…

How to use iconic imagery to create ingenious ideas with multiple levels of meaning

How to do parody and spoof designs the right way – without getting into legal hot water

Where to find Iconic reference images to speed up your idea generation


Layout Frameworks

Use these ‘off the shelf’ adaptable blueprints to develop compelling and effective designs. Perfect little vehicles for any subject!

You’ll Learn…

How to create formidable designs that drive engagement, shares and sales

How to develop multi-joke based concepts

Why Layout Framework-based ideas are perfect for building out series and collections that work for a wide variety of products


Mutant Words

Ultra-original ideas by hacking, twisting and mutating the english language!

You’ll learn…

Why the Mutant Words method delivers weird and wonderful results that people love

Exactly what to do with your Mutant Word outputs – to turn them into the strongest possible designs

What kinds of mutations to try, and exactly how to do it

NEW FOR 2021:


Role N’ Replace

Take a fresh look at your topic, and examine it’s role and function to develop unique design hooks.
You’ll learn…

How to identify the ‘role’ or ‘function’ of your topic or subject

Why the Role N’ Replace method is so great for applying to viral stories and trends

How to use the Role N’ Replace method to brainstorm different categories of ideas



Play with individual words and syllables to create funny, evergreen design ideas.
You’ll learn…

The difference between an ‘internal’ pun and an ‘overlap’ pun

How to extend your Wordplay ideas to make them easier to turn into impressive designs

The 2 different internal pun approaches, and when to use each one

Step-By-Step Help:
Worksheets & Outlines

Each and every method comes with it’s own worksheet and class outline to help you learn by doing.

Simply download the PDF, print it off, and learn as you go!

The worksheet will walk you through the method step-by-step – while the class outlines provides an easy to read summary of each lesson – to reinforce what you’ve just learned, or jog your memory.

The Tools You Need for Speed…

If you want to improve your results and beat the competition – you don’t just need great ideas – you need great ideas FAST.

That why The Ideas Workshop comes with 6 powerful, custom-built tools to help you go from topic -> multiple great ideas in no time at all.

Take a look at the incredible tools that are included…

The Plug In Phrase Directory

For several years, I’ve been building up a bank of phrases, saying and idioms that I can quickly turn to to help me come up with great ideas fast.

That collection of phrases has ballooned into the Plug-In Phrase Directory.

The Plug-In Phrase Directory now contains over 250 330+ individual sayings – a veritable smörgåsbord of idea inspiration.

Not only do you get this list of over 250 330 incredible jumping off points – you also get…

Examples for each of the phrases – to help you understand exactly how, why and where to use it.

Categories – Each phrase is categorised and sorted into ready made sub-lists – so you can quickly and easily get to the exact kinds of phrases you’re looking for. We have:

​Proven T-Shirt Winners
Short N Simple Phrases
Low Hanging Fruit Phrases
More Niche Options & Memes
Tagging & Favouriting – Easily save your favourite ‘go to’ phrases with a single tap, and use custom tags to help you find exactly what you need.

The Plug-In Phrase Directory is your one-stop shop for incredible phrase frameworks, proven T-Shirt sayings and up-to-date, current meme-driven ideas.

If you need ideas in a hurry – welcome to your new home!

NEW FOR 2021:

‘Fill-In-The-Blank’ Feature

The Plug-In Phrase Directory now includes a ‘fill in the blank’ feature, allowing you to auto-generate over 250+ custom phrases in a single click.

This takes the brain-work out of brainstorming, and spoon feeds you hundreds of potential new ideas in seconds.

The easiest way to generate great new ideas just got even easier!

The Visual Inspiration Board

Text based frameworks are great fun and super-easy to use – but design is a visual medium – and you can say a LOT more with an image than you can with just a phrase.

That’s why The Ideas Workshop includes my custom-built Visual Inspiration Board – a comprehensive database of visual prompts and ‘jumping off points’ – to help spark your next great aesthetic-driven ideas.

The Visual Inspiration Board is broken up into 3 main sections:

The Graphic Styles Board. Proven graphic approaches that you can apply to your subject or topic. No matter what you’re designing for – you’ll be sure to find a style that works (or doesn’t, with hilarious consequences) inside this tool.

The Iconic Images Board. Over 100+ (and counting) iconic images – ripe for parody, homage and adaptation for trend-based or multi-meaning ideas. Pull on the collective associations of millions of people by playing on iconic images that we all know and love. The Iconic Images Board helps you get there fast.

The Layout Frameworks Board. When you need unique ideas that can stand the test of time – The Layout Frameworks Board is where you should go. Each of these frameworks leads to ideas that are heavy with goodies – and can be turned into entire series and collections of designs that work for products way beyond the humble T-Shirt.

…and just like the Plug-In Phrase Directory – The Visual Inspiration Board comes ‘ready to customise’ – with tagging and favouriting built in.

The Visual Inspiration Board is a designers best friend, and you’ll be amazed at the impact it can have on your ideas-ability once you start using it.

And just like every tool inside The Ideas Workshop – The Visual Inspiration Board is regularly updated with new graphics, frameworks and iconic images – so it becomes more and more useful month to month!

The Slogan Slot Machine

Creating catchy, snappy slogans is a breeze with the Slogan Slot Machine.

Simply drop in your inputs, and let the Slogan Slot Machine provide you with slogan options galore.

This tool is perfect for creating witty rhyming phrases (and non-rhyming phrases!) – that roll off the tongue and delight your audience and market.

With over 50+ slogans baked in, you’ll never run short of inspiring slogan frameworks to use in your designs.

The Low Hanging Fruit Cheat Sheet

Ever kicked yourself for missing an obvious idea?

Low Hanging Fruit Cheat Sheet to the rescue!

This simple but powerful Cheat Sheet helps you brainstorm simple ideas around the most reliable product frameworks – using alliteration to deliver tongue-tastic results.

Words are helpfully categorised and organised for super-quick access, so you’ll never run short of snappy, simple ideas that will impress and delight your customers – whoever they are.

The Mutant Words Masher

Playing with words is a great way to generate original ideas, but knowing exactly how to do that can be confusing and time consuming.

That’s where the Mutant Words Masher comes in.

Simply drop your word in, and see ultra-unique and quirky transformations appear right away. Watch in amazement as novel, crazy ideas form before your very eyes!

And as if that wasn’t enough – the Mutant Words Masher will break down your word and help inspire new and fantastical ideas from within.

It’s Mutant Magic!

NEW FOR 2021:

Mutant Words Masher 2.0

The Mutant Words Masher has had a refresh – and now includes handy links and ‘rhyming reports’ to help identifying potential ideas even quicker.

NEW FOR 2021:

Methods Workflow Cheat Sheet

The Ideas Workshop contains a LOT of different methods – and sometimes you need to figure out which one to use FAST.

Enter the Methods Workflow Cheat Sheet – your ‘at a glance’ tool to quickly figure out which method is most appropriate for a given topic or use case.

No more wasting time on inappropriate techniques – The Methods Workflow Cheat Sheet short-cuts you to the method that’s right for you – right now!

NEW FOR 2021:

The Ideas Sorter PRO
(With 127 Ready-Made Ideas)

One of the downsides of taking the Ideas Workshop is developing more ideas than you can handle.

That’s why I built The Ideas Sorter PRO – an incredible tool to help you sort, analyse and prioritise your ideas based on over 10 different criteria.

With The Ideas Sorter PRO you’ll know exactly which of your designs to work on next – and of course you can customise the scoring criteria to your personal needs, so you’ll never feel analysis paralysis again.

Includes 127 Example Ideas!

To help explain how to use The Ideas Sorter PRO – I’ve included 127 sample ideas as example content.

These ideas are taken directly from the Ideas Workshop how-to sessions – each of them an example of a ‘live’ idea I developed using the very methods taught inside The Ideas Workshop.

So if you’re looking for a quick blast of inspiration – or you’d just like some ready-made concepts to work from – The Ideas Sorter PRO is the place to go!

Is The Ideas Workshop For You?

The Ideas Workshop isn’t for everyone – but it could be just what you’re missing (and transform how you come up with ideas).

Let’s find out if it’s a good fit for you…

The Ideas Workshop Is Right For You If…

You want to learn how to come up with original ideas by yourself

You’re looking for ways to generate lots of great ideas fast

You know you can design well, but you need help brainstorming ideas

You’re want new ways to discover funny & quirky concepts

You already have good ideas, but you want to improve your hit rate

You’re looking for concepts that work great on physical products

You want to get ideas that provoke positive responses from your market

You want to confidently hop on trends and viral stories with relevant, appropriate designs

You want ideas that work great on T-Shirts – but can also be used on many other product ranges too

You want to ‘fatten your niches’ with low hanging fruit

Whilst my bread and butter is designing T-Shirts – the methods and techniques taught inside The Ideas Workshop aren’t just for T-Shirt designers. Oh my, no.

These methods, frameworks and blueprints will work across many different design disciplines – and across a wide variety of products and client cases.

Just take a look at some of the people who will benefit from what’s inside The Ideas Workshop…

T-Shirt Designers

Hand Letterers

Graphic Designers

Creators With Their Own Merch

Print on Demand Sellers

Meme Makers

Art & Creative Directors

Shopify Store Owners

Influencers & YouTubers


Commercial Artists

Social Media Managers

Greetings Card Designers

Editorial Illustrators


Freelance Designers

Print Shop Owners

Lettering Artists

…basically anyone who needs original ideas and concepts for designs.

But like I said – it isn’t for everyone.

The Ideas Workshop Is Not For You If…

You want to know how to find niches, subjects or markets to design for. That is not taught here.

You want to learn how to design or illustrate. This course deals excusively with ideas – not the design side.

You want ‘ready made’ ideas. This is for people who want to learn how to create their own original ideas (you must bring the topic, subject or niche – and be prepared to do the work).

THREE Exclusive Bonuses
To Supercharge Your Ideas

Yes, The Ideas Workshop is a total ideas education, and yes you get 6 incredible(and regularly updated) tools to speed up your ideas.

But to make 100% sure you hit the ground running, I’m including 3 exclusive bonuses…


Fortnightly Live Sessions

The methods, techniques and tools inside The Ideas Workshop are not all you’re getting.

To help you get results faster -I hold regular live sessions exclusively for Ideas Workshop members.

These sessions focus on improving your ideas and designs – and you’re able to submit any concept or design you’re working on for direct and no-nonsense help.

Whether you need help with an idea, a brand or your business strategy – you can get it inside these exclusive Ideas Workshop live sessions.


‘Deep Dive’ Live Session Recordings

4 Live ‘Deep Dive’ Class recordings – covering bonus tips and tactics for each of the main methods – and including homework project reviews – with hundreds of different design ideas shared over 4 weeks.

To make sure you get to grips with the methods and tools included in The Ideas Workshop – you’ll get instant access to all 4 live ‘Deep Dive’ session recordings (and slides) – so you can get up to scratch right away.

Week 1: Wordstorming, Low-Hanging Fruit & Plug-In Phrases

Week 2: Straight-Up Rhyme, Rhyme N’ Replace & Trending Phrases (& Homework Review)

Week 3: Graphic Styles, Iconic Images & Layout Frameworks (& Homework Review)

Week 4: Mutant Words & Wrap Up (& Homework Review)

Week 5: Week 4 Homework Review

The Deep Dive Live Recordings will ensure you don’t miss out on anything – and they’ll help you see how your fellow students are applying the methods – with plenty of useful feedback and advice for real-world ideas.


The Ideas Workshop Community

Improving your ideas becomes even easier if you’re surrounded by the right people to bounce ideas off.

And that’s exactly why I’ve created The Ideas Workshop Community.

This exclusive private community provides a safe space to share ideas, ask questions and get feedback on whatever you’re working on.

You’ll be able to:

Share your ideas and get feedback in a safe, distraction free setting

Ask questions and access help and support from Michael Essek and others

Bounce ideas off other like-minded creators

Have your say on future methods, tools and frameworks, and vote on your favourites

Access an organised resource of helpful tools, links and recommended reading to help you master each method from The Ideas Workshop

Get all the latest updates, announcements and additions straight to your inbox every week – with the weekly email digest

The Ideas Workshop Community is the ideal accompaniment to The Ideas Workshop – bringing you together with fellow students, and giving you the latest tools, tips and updates to keep your idea game at it’s strongest.

If you want to supercharge your ideas ability, learn what methods work and why – and get the tools and frameworks you need to make ideas as easy as possible – The Ideas Workshop is for you.

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