Tried & True Testing By Foxwell Digital – Andrew Foxwell – Free Download Course
In this course, we explain how to set up successful tests within Facebook and Instagram ads, giving practical advice as it relates to testing, including creative, placement, audiences, bidding, and more.
Other key topics include:
• Why testing is important
• Types of testing
• Determining testing success and meaningful metrics
• Statistical significance
• Post-testing, determining findings, and communication
Class Lessons & Take-Aways
How to think about, strategize, and implement creative, audience, bid, and placement tests (with concrete examples of successful tests) within the Facebook & Instagram Ads Manager
What aspects of an ad can be tested, how to test each one, and how to determine which test is best for what you’re trying to do
What to focus on when testing different parts of an ad
How to determine statistical significance of one test versus another
What to do post-testing, how to determine winner(s), and how to communicate test findings to clients or colleagues.