Copy Slacker By Ben Settle – Email Players – Free Download eBook Course


Copy Slacker By Ben Settle – Email Players – Free Download eBook Course


What I do know is, my sales letters using this method have collectively (between my clients’ businesses and my own business) since helped make tens of millions of dollars or more in sales in some of the most competitive niches on the planet (like golf, weight loss, self defense, and biz opp) where I have competed against more talented and harder-working copywriters. Believe it or not, a few world class copywriters are even on record saying I make them jealous (like Ryan Healy, world class copywriter for several major financial publishers like Agora Financial & Lombardi Publishing) and even “pissed off” (like Ray Edwards, who has the biggest book of “Who’s Who” internet marketing guru clients on the web) because I make it look so fast and simple.

Here are a few examples of what I’ve done with this “slacker” copy method:

Written control ads that have run for almost 10 years straight. It’s extremely rare for controls to last 10 weeks much less 10 years — but I had one in the MLM niche that ran almost that long, with other (more-talented) copywriters failing to beat it until the client retired the product, including with VSLs (video sales letters), and other gimmicks.
Created a headline that ran for at least a couple years as a banner ad on all the big conservative news sites that cost a fortune to advertise on (like Drudge, NewsMax, etc). Marketers typically have to keep testing brand new headlines on sites like these every few days or weeks to make a profit. Yet, this one headline I wrote using my “slacker” copywriting formula ran for months straight and was only taken down because the client retired.
A sales letter I wrote for a business in the weight loss niche (I used to partner in) used this method to convert the front-end at 40%! That’s total list size vs sales volume — including to ice cold Facebook traffic in arguably the internet’s most competitive niche.
Helped make a start-up golf company well over $200k per month quickly banging out ads with this method. They don’t use those ads anymore because the golf guru they were built around left. But, this company is still one of the most well-known golf companies on the internet due in part to the sales letters I wrote that helped build it from the ground up. (Best part: I knew NOTHING about golf when I wrote these ads. I didn’t need to. My method let me research and write the ads in just a few days without prior experience.)
Took one prominent direct sales company from nabbing a .8% response to over 1.6% response. That may not seem like a lot, but to that company it meant probably many millions of extra dollars in sales to them and their members, and certainly tens of thousands of dollars in commissions to me.
Most recently, I created a sales letter for a golf company I have part ownership in that brought us $5.85 buyers during a soft launch. The traffic guy on board says in all his years of running hundreds of traffic campaigns (he has worked for some of the most prolific marketers in the home business niche), he’s never seen cold traffic convert like that.
Been invited to teach aspects of my copywriting method to some of the world’s most prestigious direct marketing companies. Such as Agora Financial ($400+ million publishing company who already hires the best of the best copywriters on the planet)… AWAI (one of the internet’s oldest and most prestigious copywriting training companies)… Real Dose (one of the world’s biggest and most respected health supplement companies) at their Health Profits Summit… professional radio producers at Entercom (one of the largest radio broadcasting companies in the United States)… various seminars and events where people pay up to $10k just for a seat… and my former annual Oceans 4 Mastermind — where 7-, 8-, and 9-figure businesses paid me and 3 of my colleagues to put their sales copy on a “hot seat” — transforming their ads overnight.

If that gives you acid reflux, then I suggest buying a more “conventional” and/or cheaper copywriting product, book, or course, instead.

(There are certainly plenty to choose from.)

Otherwise, to help you decide, here’s a “sneak preview” of what’s inside:

A fast and effective way (taught by sex therapists to men with erectile dysfunction) to get over the “blank page hump” and kill writers block dead. (Page 143)
How to create nearly instant belief about you and your product in your copy if you’re just starting out and nobody knows who you are. (Pages 148-149)
How to use your competition’s product testimonials to sell YOUR products. (Page 42)
A memory training technique that can get your prospects daydreaming about the product you’re selling, and sometimes even unable to get it out of their heads! (Page 75)
An admittedly weird (but super effective) way to sell wildly expensive products with just one or two sentences! (Page 98)
How to make even the most outrageous and hyped-up claims sound 100% believable. (Page 64)
The “bragging without bragging” sales letter secret (seen in many old Kung fu movies) that lets you boast about your products, services, or yourself without sounding like an arrogant douche bag. (Pages 89-90)
An old school door-to-door sales tactic that can make people want to buy products they didn’t even originally want! (Page 48)
An old-time “adage” that can help you create such an intense urgency to buy in your ads that peoples’ hands may even literally shake trying to type their credit card info into the shopping cart! (Page 13)
The “house of horrors” method to quickly digging up gold nuggets of valuable market research… and also…

Here are some more of the invaluable tips inside Copy Slacker:

The sales-destroying mistake copywriters make when using surveys to do research. (The GAP company once made this blunder and it cost them probably tens of millions in sales. See page 18.)
An infamous dead comedian’s method for getting attention in his comedy acts that can make your sales copy automatically more credible, more believable, more interesting, and less “advertising” sounding. (Page 68)
The exact number of syllables your words should have (according to one of the best copywriters who ever lived) if you’re selling to a mass market. (Page 28)
What A-List copywriters (who work for the biggest direct mail and internet publishing companies in the world) talk about with each other about copywriting… but almost never discuss publicly! (Hint: It ain’t anything sexy or “sneaky” like NLP or other persuasion and writing tricks found in most books. Instead, they talk about this one thing even some of the best copywriting courses ignore or just gloss over, at best. Details on page 16.)
The world’s most-feared negotiator’s secret (he used to broker billion dollar deals) to making sure your sales letters are exciting, sexy, and interesting to read. (Page 17)
A bizarre (but ridiculously effective) way of using an ordinary dog leash to create ads that can win even against better “written” copy! (Page 43)
The 1960’s “Mad Man” era secret to writing headlines that can get people eagerly reading every word of your sales letters. (Page 48)
The naked-man-in-the-woods headline tactic of an 8-figure earning copywriter that can help keep readers glued to your ads — even if they’re being bombarded with texts, ringing phones, Facebook messages, crying babies, and other distractions. (Page 49)
Facebook’s secret swipe file for writing ads so effective it may very well make people mad at you for interrupting their day because they can’t resist reading your sales pitches! (Page 99)
11 “newbie proof” headline templates (with real-life examples)

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